TCC Podcast #204: High-ticket Sales with Jereshia Hawk
Too many copywriters have a limiting belief around how much they can charge for their services, so our guest for the 204th episode of The Copywriter Club Podcast is Jereshia Hawk, a high-ticket sales coach who shared how we can overcome that mindset issue. But that’s not all we talked about. We also covered… • how she became known for helping clients increase high-ticket sales • how her “engineering” approach shifts her thinking about products, problems and failure • overcoming objections—after the sale • why she carves out an hour on Monday’s for “superthinking” • her thoughts on building a team (and our role as an “employee” of your company) • what a personal performance review should look like (questions you can ask) • the zero sum budget approach to goal setting • how copywriters can overcome the idea that they can’t make a lot of money • the first steps toward building a high-ticket offer (like as much as $40K or more) • the simplicity rule that can instantly help you sell more • the POP method that helps you synthesize your offer and audience • her “champagne closer method” that completely changes a sales call • rethinking the free content you provide and what it has to do • the one metric everyone with a business needs to know • how she leverages one piece of content to show up everywhere • a step-by-step breakdown of the Jereshia’s sales call process • the mid-call check-in/pattern interrupt and why you steal this idea • the “hidden” mindset shift that changed Jereshia’s path into the online world • why your success isn’t reflected in your latest success or failure This is a great discussion you won’t want to miss. Be sure to do what Jereshia suggests at the end of the podcast and share your “one thing” on Instagram, Twitter, or elsewhere in social media. To listen, click the button below or scroll down for a full transcript. The people and stuff we mentioned on the show: Jereshia’s question list: • What expectations would I have of the CEO? • How would I measure the performance and success of the CEO? • Am I living up to those expectations now? How so? Why or why not? • Would I hire myself again? Why or why not? • What uncomfortable decision am I putting off right now that is preventing me from moving forward? Copywriter Think Tank Brook Castillo The Road Less Stupid Shape Up Perry Marshall’s Renaissance Time Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground Full Transcript: Kira: Selling a product or service for $2,000 or even $10,000 takes a different approach, even a different skillset than selling something for $47 or maybe $500. Your high-end prospects have different needs, different problems, different beliefs, possibly even a different outlook on life. So naturally, reaching those prospects takes a very different approach. Today, on the 204th of The Copywriter Club podcast, we're speaking with high ticket sales coach, Jereshia Hawk. Jereshia started her career as an engineer, not an online business coach, so her entire approach to systems and processes and sales is different from anyone else we've spoken with on the podcast. Rob: We'll jump in to our interview with Jereshia in a moment, but first, we need to tell you that this episode is brought to you by The Copywriter Think Tank, our high level mastermind for copywriters, content writers and brand strategists who want to grow their business to the $200,000 mark. This is also where Kira and I both provide our one-on-two strategy sessions and coaching. It is designed to help you achieve more than ever.