TCC PODCAST #224: Warming Up Your Cold Pitch with Bree Weber

Today’s guest for the 224th episode of The Copywriter Club podcast is Bree Weber.  Bree has a somewhat different approach to cold pitching than some past guests we’ve had on the podcast.  One that takes a lot more time, but also seems to get better results.  We ask her not only to divulge all of the secrets to her process, but she also shares a pitch she used to land a big client. One we think will make you want to pause this episode and take note.  Scroll down to have a listen. A few other things we discussed were… •   how she became a copywriter through a process she calls business roulette •   what pet photography, video game streamer and Super Meat Boy all have in common •   what is ethical cold pitching and Bree’s process for making it effective •   how Bree created credibility and authority in her pitches when she had “no portfolio, no fancy names to drop or real stats…” •   how she reinvented herself after losing all of her retainer clients in 2020 •   Bree’s fears and anxieties she’s worked through when it comes to sales •   what she’s done to turn cold pitching on its head; taking it from stigmatized to impossible to ignore •   why Bree is getting responses from prospective clients within minutes instead of days or never •   how Bree creates space in her schedule for thinking intentionally about her business •   what to avoid in your call to action, so you don’t turn prospective clients off •   what advice she would give to herself 3 years ago to fast track her business growth •   breaking down how she uses video to follow up with clients instead of just another email •   tips for bypassing years of experience many need to work with major brands and dream clients •   why Bree stays open in all aspects of her business •   what persuasion techniques have worked for Bree in her pitches •   how to make clients say “thank you” for your pitch instead of just deleting it •   why Bree says to get comfortable with “trying on an identity” •   what has surprised Bree most about her time in the Copywriter Think Tank •   Kira and Rob’s advice on taking “imperfect action” and surrounding yourself with action takers The people and stuff we mentioned on the show: The Copywriter Think Tank Laura Lopuch Chris Collins Belinda Weaver Bree's Masterclass offer for our listeners Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground   Full Transcript: Transcript is underway...    

Om Podcasten

IN-DEPTH INTERVIEWS WITH EXPERT COPYWRITERS... What if you could hang out with seriously talented copywriters and other experts; ask them about their successes and failures, their work processes and their habits; then steal an idea or two to inspire your own work? That’s what Kira Hug and Rob Marsh do every week at The Copywriter Club Podcast. Each new episode is an in-depth discussion with a different successful copywriter or content creator—packed with copywriting advice and ideas worth stealing and using in your own copy practice. They talk real numbers, rates and what writers are charging for work. They dig into sales funnels, work habits and what works on social media. And they ask the questions you really want to know the answers to. The goal is to help you think bigger about your copywriting business so you’ll reach higher than ever before.