TCC Podcast #229: Getting The Right Publicity with Selena Soo

On the 229th episode of The Copywriter Club podcast, Selena Soo shares it all when it comes to publicity. During a difficult period, Selena began seeking information but found inspiration. Selena became a publicity strategist after stepping into the power of connecting others and helping people share their message with the world. If publicity isn’t something on your mind, it will be after listening in on this episode. In this episode, we cover: •   how to get your ideal client to find you •   why investing in yourself can change the game for your business and life •   the impact of hustle culture and seeking a balance •   when you include publicity, more eyes are on your core message •   the secret to building a strong body of work •   how to use being an introvert to your advantage •   why you need to clear on what you want to be known for •   what kind of media you should be in front of, plus how to decide on mainstream topics •   two techniques you can use to pitch yourself •   when and how to join the right mastermind programs •   why your body of work matters no matter the size •   the quickest, easiest way to amplify your message •   5 things you need to realize when it comes to mindset and pitching •   the truth behind being vulnerable online •   why sharing what’s important to you matters online •   if you’re showing up in any form of media, Selena shares what you need to have prepared New to publicity or maybe you never thought it was THAT important? Think again. You’re about to learn a thing or two from an expert connector. Hit play below! The people and stuff we mentioned on the show: TCC(N)IRL Event 2021 Free Video Series - Impacting Millions Program Selena's blog post about abuse Selena's free calendar Elizabeth Gilbert: Eat Pray Love Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground   Full Transcript: Kira:   Getting noticed by the right people is a talent. And while we've talked a lot about pitching on this podcast lately, I think we can all agree that life is so much easier when your ideal client finds you rather than the other way around. To get to that place in your business, it sure helps to have publicity, AKA other people sharing your thoughts and ideas on their platforms. That's something we can all use more of, right? Our guest for the 229th episode of The Copywriter Club Podcast is publicity strategist, Selena Soo. She didn't waste any time helping us figure out what we should be doing to get more publicity for our business. And we think you'll get a ton out of this interview too. Rob:   We'll get back to our interview with Selena in a moment. But first, this podcast episode is brought to you by The Copywriter Club (Not) In Real Life, or TCC(N)IRL. That's our event for copywriters and other smart marketers who want to learn more from experts like Joanna Wiebe, Carline Anglade-Cole, Todd Brown, Jereshia Hawk, Joel Klettke, Eman Ismail, and more than a dozen others. But TCC(N)IRL is about more than just presentations, it's about connecting with other copywriters, helping you to form real relationships, true friendships, and maybe even a successful partnership with another copywriter. To learn more, visit TheCopywriterClub.com/TCCNIRL-2021. And if you don't remember that link, you can find it in the show notes of this episode on The Copywriter Club website. Kira:   Now, let's jump into our conversation with Selena. So why don't you kick off your story just, how did you end up as a publicity and marketing strategist? Salena Soo:   Absolutely.

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IN-DEPTH INTERVIEWS WITH EXPERT COPYWRITERS... What if you could hang out with seriously talented copywriters and other experts; ask them about their successes and failures, their work processes and their habits; then steal an idea or two to inspire your own work? That’s what Kira Hug and Rob Marsh do every week at The Copywriter Club Podcast. Each new episode is an in-depth discussion with a different successful copywriter or content creator—packed with copywriting advice and ideas worth stealing and using in your own copy practice. They talk real numbers, rates and what writers are charging for work. They dig into sales funnels, work habits and what works on social media. And they ask the questions you really want to know the answers to. The goal is to help you think bigger about your copywriting business so you’ll reach higher than ever before.