120. The ABC's of Creating Superfans w/ Brittany Hodak

Superfans!You may have some.You may have had some and lost them. You may have fans — who would be superfans — if only you engaged them the right way.Regardless, you always want more superfans.But you have to work for them.In this episode, I interview Brittany Hodak, speaker, writer, and co-founder of the Superfan Company, about what a superfan is and how to build a base of them.Brittany and I chat about- What a superfan is and how you create them- The 5 steps of the SUPER system- How Brittany got offers from four of the five sharks on Shark Tank- The biggest threat to business (it gets no airtime)Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Google Play or Google Podcasts, and find more episodes on our blog.

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Creating and delivering better experiences for our customers is the single most important thing we can do today. Learn how Sales, Marketing, and Customer Success leaders create internal alignment, achieve desired outcomes, and exceed customer expectations in a personal and human way. The Customer Experience Podcast explores this challenge at various stages of growth as we all work together on the customer journey from acquisition to advocacy. Each episode features topics like: personal touch, human touch, customer journey, lifecycle marketing, sales process, customer service, customer success, raving fans, video email, video communication, B2B sales and marketing, personalization, automation.