132. Bringing Empathy Back to Cold Emails w/ Jason Bay

The last cold email you received probably made you feel disengaged at best. It’s also the reason why the average cold email response rate is 1%.In this episode, I interview Jason Bay, Chief Prospecting Officer at Blissful Prospecting, about bringing empathy back to the sales process.We also talked about:- The 2 sales enablement fails and what should replace them- The REPLY method for cold emailing- The next wave of video and his video strategy- Long form content vs. bite-sized contentCheck out these resources we mentioned during the podcast:- BlissfulProspecting.com/Ethan- Jason Bay on LinkedIn- Proposify- AppleSubscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Google Play or Google Podcasts, and find more episodes on our blog.Listening on a desktop & can’t see the links? Just search for The Customer Experience Podcast in your favorite podcast player.

Om Podcasten

Creating and delivering better experiences for our customers is the single most important thing we can do today. Learn how Sales, Marketing, and Customer Success leaders create internal alignment, achieve desired outcomes, and exceed customer expectations in a personal and human way. The Customer Experience Podcast explores this challenge at various stages of growth as we all work together on the customer journey from acquisition to advocacy. Each episode features topics like: personal touch, human touch, customer journey, lifecycle marketing, sales process, customer service, customer success, raving fans, video email, video communication, B2B sales and marketing, personalization, automation.