31. Brand Legacy Is a Human Thing (Not a Corporate Thing) w/ Kristy Krueger

Marketing is a human driven mission, not a money-making endeavor. When you start by treating customers like humans, you will get better results not only for your company, but more importantly, for your customers as well. 

Kristy Krueger is the lead marketer for Revel, a healthcare technology company that helps people to take better care of themselves using technology.

She sits down with me to share what she’s learned about customer experience dealing with customers who rely on her company’s mission to help them through their most difficult struggles. 

Here are Kristy’s three marketing truths that can make you a better marketer today!

Truth # 1: Live and breathe your brand promise.

Truth 2: Treat Your customers like humans.

Truth 3: Everyone in the company creates the customer experience.

Om Podcasten

Creating and delivering better experiences for our customers is the single most important thing we can do today. Learn how Sales, Marketing, and Customer Success leaders create internal alignment, achieve desired outcomes, and exceed customer expectations in a personal and human way. The Customer Experience Podcast explores this challenge at various stages of growth as we all work together on the customer journey from acquisition to advocacy. Each episode features topics like: personal touch, human touch, customer journey, lifecycle marketing, sales process, customer service, customer success, raving fans, video email, video communication, B2B sales and marketing, personalization, automation.