34. 4 Things EVERY Customer Wish You Understood About Them w/ Michael Redbord

Customer’s so wish every business understood these 4 things that Mike Redbord shared with us on our our Customer Experience Podcast.

Mike’s the GM of Service Hub at HubSpot, and he came on our show to share a few secrets from inside the customer’s mind:

  • What every customer wished businesses understood
  • Why CX is a feeling, not an operation, a department, or a function
  • Third-party validation
  • Customer reference programs

A few resources we shared on this episode:

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Om Podcasten

Creating and delivering better experiences for our customers is the single most important thing we can do today. Learn how Sales, Marketing, and Customer Success leaders create internal alignment, achieve desired outcomes, and exceed customer expectations in a personal and human way. The Customer Experience Podcast explores this challenge at various stages of growth as we all work together on the customer journey from acquisition to advocacy. Each episode features topics like: personal touch, human touch, customer journey, lifecycle marketing, sales process, customer service, customer success, raving fans, video email, video communication, B2B sales and marketing, personalization, automation.