38. Training and Certifying Your Sales Teams to Speak Your Customer's Language w/ Alex Rosemblat

If you want to learn a little bit about training and certifying your sales teams to speak your customers’ language you’re in the right place. 

Alex Rosemblat, VP of Marketing at Datadog, came on this episode of The Customer Experience podcast to walk us through how he’s training his sales teams to truly understand and speak their customers’ language. 

What we talked about:

  • Your customers speak their own language
  • So, how do you learn it?
  • Listening for ‘the crinkle’
  • Building your curriculum

Resources we talked about:

Om Podcasten

Creating and delivering better experiences for our customers is the single most important thing we can do today. Learn how Sales, Marketing, and Customer Success leaders create internal alignment, achieve desired outcomes, and exceed customer expectations in a personal and human way. The Customer Experience Podcast explores this challenge at various stages of growth as we all work together on the customer journey from acquisition to advocacy. Each episode features topics like: personal touch, human touch, customer journey, lifecycle marketing, sales process, customer service, customer success, raving fans, video email, video communication, B2B sales and marketing, personalization, automation.