42. 5 Ways Internal Alignment Can Elevate Your Customer Experience

With regard to customer experience, alignment within our organizations and across our teams is one of the biggest opportunities and challenges in front of us.

We’ll get into - and a lot more - that with today’s guest, Sangram Vajre.

Sangram is the co-founder and Chief Evangelist for Terminus, the #1 rated account-based marketing (ABM) execution platform and leader of the ABM movement.

During the episode, we talked about how internal alignment can have a huge impact on your customer experience. Sangram gave some super practical tips on how to go about aligning your teams so that everyone is focused on the same endgoal:

  • Have Smaller, More Focused Meetings
  • Change your metrics and KPI’s
  • Encourage interaction between teams
  • Own and Celebrate the Results
  • Implement Account Based Marketing

Checkout these resources we mentioned during the podcast:

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Creating and delivering better experiences for our customers is the single most important thing we can do today. Learn how Sales, Marketing, and Customer Success leaders create internal alignment, achieve desired outcomes, and exceed customer expectations in a personal and human way. The Customer Experience Podcast explores this challenge at various stages of growth as we all work together on the customer journey from acquisition to advocacy. Each episode features topics like: personal touch, human touch, customer journey, lifecycle marketing, sales process, customer service, customer success, raving fans, video email, video communication, B2B sales and marketing, personalization, automation.