54. Unlocking the Science of Video w/ Vanessa Van Edwards

Today, we’re talking about how people work. It’s no understatement to say that knowing how people think and what makes them tick is a must for everything from making sales to just holding conversations that uplift both sides.

I was incredibly excited to talk to Vanessa Van Edwards, Lead Investigator at Science of People and bestselling author of Captivate: The Science of Succeeding with People. 

In this episode of The Customer Experience Podcast, we chatted about 3 types of people, why video is so important, how Vanessa still challenges herself to be authentic after 12 years on YouTube, and ways to open and close conversations. This episode is not to be missed for anyone who’s ever had to make boring small talk or wanted to know how to develop deeper connections faster.

What we talked about:

  • Video produces oxytocin
  • Video takes practice
  • Dump the script when you’re recording
  • Ways to open and close a conversation

Check out these resources we mentioned during the podcast:

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Creating and delivering better experiences for our customers is the single most important thing we can do today. Learn how Sales, Marketing, and Customer Success leaders create internal alignment, achieve desired outcomes, and exceed customer expectations in a personal and human way. The Customer Experience Podcast explores this challenge at various stages of growth as we all work together on the customer journey from acquisition to advocacy. Each episode features topics like: personal touch, human touch, customer journey, lifecycle marketing, sales process, customer service, customer success, raving fans, video email, video communication, B2B sales and marketing, personalization, automation.