60. The Context Marketing Revolution w/ Mathew Sweezey

As the customer experience evolves, so do our motives.

Consumers are no longer motivated by a great piece of content (if they ever were). They’re motivated as long as you can offer them the best solution at the most essential time.

In fact, the director of market strategy at Salesforce — Mathew Sweezey — wrote an entire book on what exactly goes into context marketing. That book, entitled Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media, lays out in detail how marketers can break through the world of endless noise we’ve built.

Luckily for us, Mathew was kind enough to hop on The Customer Experience Podcast and answer a few questions.

What we talk about:

  • Why collaboration and executive buy-in make for top marketing performers
  • How businesses can grow by way of holistic customer experience
  • The origin of his new book, Context Marketing Revolution
  • Why we’ve become immune to attention-based marketing
  • How to take a human-centered approach to marketing
  • The benefits of using video in a holistic CX

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Creating and delivering better experiences for our customers is the single most important thing we can do today. Learn how Sales, Marketing, and Customer Success leaders create internal alignment, achieve desired outcomes, and exceed customer expectations in a personal and human way. The Customer Experience Podcast explores this challenge at various stages of growth as we all work together on the customer journey from acquisition to advocacy. Each episode features topics like: personal touch, human touch, customer journey, lifecycle marketing, sales process, customer service, customer success, raving fans, video email, video communication, B2B sales and marketing, personalization, automation.