63. Creating Fans Through Human Connection w/ David Meerman Scott

If you’re looking to grow your business, then having a raving fan base can help you get you there. Passion is contagious, and they are passionate about what you have to offer.

So, as your fandom flourishes, so will your company.

To accomplish this, you have to give people an experience they’ll always remember – one built on human connection. And that’s hard to do.

But you can’t have truly invested fans without it.

Fortunately, our guest on this episode of The Customer Experience Podcast, David Meerman Scott, knows a thing or two about what it takes to create a solid company fanbase.

Reasons to Listen:

  • Why real (not virtual) human connection is vital to business success
  • What the underpinnings of Fanocracy consist of
  • Why giving things away for free is beneficial to making more fans
  • How to increase face-to-face proximity with current and potential fans through video
  • When data obsession gets in the way of human connection

Check out these resources we mentioned during the podcast:

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Om Podcasten

Creating and delivering better experiences for our customers is the single most important thing we can do today. Learn how Sales, Marketing, and Customer Success leaders create internal alignment, achieve desired outcomes, and exceed customer expectations in a personal and human way. The Customer Experience Podcast explores this challenge at various stages of growth as we all work together on the customer journey from acquisition to advocacy. Each episode features topics like: personal touch, human touch, customer journey, lifecycle marketing, sales process, customer service, customer success, raving fans, video email, video communication, B2B sales and marketing, personalization, automation.