The Digg Podcast - Linda Stinson - Bellamianta
When your tan goes terribly wrong on your wedding day and you turn that into a million-pound business there has to be someone strong and passionate behind it. That person is Linda Stinson CEO of award-winning tanning brand Bellamianta. Her background in cosmetics gave her a great starting point when entering the beauty industry but Linda talks in the podcast about the sacrifices she made to launch the business and the hurdles she met along the way. Bellamianta was one of the first businesses in Ireland to embrace Influencer Marketing to the full. Linda speaks about a tiered approach when working with influencers and how that has taken her business to new heights. The need to stay current and be at the forefront of the customer's mind is the driving force behind all of the amazing product launches that Bellamianta is so well known for. Linda describes what it takes to pull something like that off time and time again. Check out all the shownotes on https://diggmama.com/blogs/the-digg-podcast/bellamianta-launching-strong-with-new-products-in-2021