The face of hospitality post Covid: It’s a positive one with The Galgorm Collection.
The Galgorm Collection consists of the Galgorm Spa and Golf Resort, The Rabbit Hotel, Fratelli Restaurant, and Cafe Parisian. On the podcast, Catherine McKernan, Victoria Brown, and Leigh Heggarty speak about the extensive marketing activity of the team and how it takes all the wheels spinning to make the Collection the huge success it is today. Catherine outlines how the marketing strategy has changed over the past year and the changes that The Galgorm has made in preparation for their customer returning. Victoria discusses influencer marketing, the strategy which the hotel implements, and the benefits that has had for the business. She also gives us the inside information on "The Rabbit" Hotel which opened in 2020 and how challenging that has been during the pandemic. Leigh gives us some insight into how the golfing market has helped grow the business and how she envisages international travel in the future. This is a podcast which instils hope and excitement for the future especially in the world of hospitality. Check out the shownotes https://diggmama.com/blogs/the-digg-podcast/the-face-of-hospitality-post-covid