EP118: Niching Down Your Customer Avatar with Founder of GuidePost Marketing Kyle Porter

Niching down your customer avatar is one of the fastest ways to ensure your brand’s success—when you know exactly who you’re marketing to it’s hard to miss the mark on your campaigns and content. In this episode, Kyle Porter, founder of GuidePost Marketing, explains the importance of being hyper-specific with your customer avatar, why you need to add value to the gatekeepers of your audience, and what he’s doing to get his clients conversions right now.

Om Podcasten

The DigitalMarketer Podcast takes you on a journey through the world of digital marketing, diving deep into the topics that digital marketers, like you, can use to help grow your skills and your business. The podcast is produced by the Scalable Media Network and hosted by Mark Degrasse and fellow DM contributors. Listen to interviews with key players in the digital marketing industry, bringing real-world insight and examples to help you understand how to implement the best marketing strategies that are working right now. So, whether you're a seasoned digital marketing expert, or you're on your path to becoming one, this podcast is perfect for you. What are you waiting for? Turn up the volume, press play, and start your path to becoming the smartest person in the room.