Innovation, Safety, and Social Media with Martin Torner of Matthews Studio Equipment

If you’re like many people, having grown up in commercial photo studios, you may not have spent a lot of time interrogating the history of your grip equipment. But for Martin Torner, who spent close to 20 years as a grip working on film and television productions before joining Matthews Studio Equip., it’s all about the history of innovation and serving a tight knit industry who values efficiency and safety. Martin joins me for this episode to talk about how it all started for Matthews, what it means to be a pioneer and innovator in your industry, and how social media and supporting smaller scale creators plays into it for this legendary equipment manufacturer.

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The E-commerce Content Creation Podcast takes a broad look at the impact of creative production in retail and e-commerce — focusing in on specific creative production functions and roles and how they collaborate with other e-commerce functions to achieve their respective organizational goals.