Opening Up Your Studio to External Stakeholders with Tracey Smith of Zumiez

Joining Daniel for this episode is Tracie Smith of Zumiez to discuss ways to build cross-functional relationships between the studio and other departments. As content creation shifts from being a service that is performed on a transactional basis, to a more strategic part of a businesses plan to capture market share, we need to build better relationships between the studio and external stakeholders.

Om Podcasten

The E-commerce Content Creation Podcast takes a broad look at the impact of creative production in retail and e-commerce — focusing in on specific creative production functions and roles and how they collaborate with other e-commerce functions to achieve their respective organizational goals.