Dava Guthmiller: The Key to an Empathetic Brand

How do you actually use your assumptions, experiences, and messaging to create a brand that truly connects with and speaks to people? Today Dava Guthmiller and I are going to tackle that very question. Dava is a believer in connections - what connects people with brands, eaters with foods, businesses with environments, creativity with the process, and communities with each other. We talk a lot about the creative process, the emotion behind all forms of creativity, and the role of empathy in the creative process as well as in connecting with your audience, be they consumers, constituents, or communities.  Key Takeaways:Emotion matters to brand. There are emotions in the act of creativity for the creator and in the act of consumption from the consumer. An empathetic brand comes down to the people - not just what you're putting out, but how are you creating interaction and conversation.Listen and connect with those outside of your standard sphere, you never know what you will learn.  "You either confirm five assumptions or you discover 100 opportunities. It's better to discover the opportunities first, and then go ahead and confirm assumptions afterwards, if you feel like you need to." —  Dava Guthmiller About Dava Guthmiller: Dava Guthmiller, Founder and Chief Creative, Noise13Co-Founder, InVisible Talks and InVisible VenturesDava Guthmiller is a believer in connections--what connects people with brands, eaters with foods, businesses with environments, creativity with the process, and communities with each other.As the Founder and Chief Creative Officer at Noise 13, the San Francisco brand strategy and design agency, she is the driver behind building thoughtful, sustainable brands. From sustainability to diversity, to empathy & humanity, their renewed focus is to craft brands that are doing good for people and for the planet.A design evangelist, Dava is the Co-Founder of In/Visible Projects. At its core, In/Visible Projects believes in the power of design. Healthy cross-functional collaboration leads to innovative decision-making. Design is the superpower that unlocks business value, but also advocates for the end-user. In/Visible Projects runs an annual conference, In/Visible Talks, in January, salons and smaller creative events year long, and manages the In/Visible Ventures community.Always inventing, Dava is also an advisor, mentor, and investor. speaker, moderator, and artist. She sits on the advisory boards for all things good--Good People, Good Food Foundation, and the Visual Media Alliance. She is also part of the REGEN1 team building tools and big picture plans for a regenerative food system. Dava and Noise 13 have been featured in publications such as Forbes, The Dieline, Print Mag, and Creative Boom. Connect with Dava, Noise13, and InVisible:Noise13: noise13.comTwitter: twitter.com/davagLinkedIn: linkedin.com/in/davaguthmillerLinkedIn: linkedin.com/company/in-visible-ventures/LinkedIn: linkedin.com/company/noise-13/Instagram: instagram.com/davagInstagram: instagram.com/noise13designInvisible Talks: http://2021.invisibletalks.com/  Don’t forget to download your free guide! Discover The 5 Business Benefits of Empathy: http://red-slice.com/business-benefits-empathy  Connect with Maria: Get the podcast and book: TheEmpathyEdge.comLearn more about Maria’s brand strategy work and books: Red-Slice.comHire Maria to speak at your next event: Red-Slice.com/Speaker-Maria-RossLinkedIn: Maria RossInstagram: @redslicemariaTwitter: @redsliceFacebook: Red Slice

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Failed product launches. Furious customers. Dysfunctional teams. Many of the problems we face in the business world (and frankly, society) stem from the same root cause: Lack of empathy. Speaker, author, strategist, and empathy advocate Maria Ross shares keen insights and inspiring interviews that prove empathy and compassion are the new paths to market-winning performance. Leveraging both inspiring stories and hard data, Ross connects empathetic leadership, cultures and brands to innovation, engagement, and bottom-line results. You’ll walk away with actionable strategies to amplify your impact, and learn how compassionate business tactics can transform your organization from the inside out. The Empathy Edge podcast provides a quick dose of motivation, wisdom, and practical actions that executive leaders, entrepreneurs and changemakers can use right now. Ready to infuse YOUR organization with more empathy? Tune in to learn why cash flow, creativity, and compassion are not mutually exclusive.