The Power of Habit - Charles Duhigg
SummaryGet the book here! - https://amzn.to/3C7kdQdThe source, The Power of Habit by Charles Duhigg, explores the science behind habit formation and the impact of habits on individuals, organisations, and society. The text investigates the neurological habit loop, which involves a cue that triggers a routine leading to a reward, emphasising the importance of understanding and altering these patterns to improve personal well-being and organisational success. Through various case studies, the author demonstrates how individuals can change their habits by identifying the cue, experimenting with rewards, and creating new routines, while organisations can implement keystone habits that trigger positive changes throughout the entire system. Finally, the text examines how social habits shape movements and communities, highlighting the power of strong and weak ties in influencing collective action and driving societal change.