9. Why You Need A Hook Point Right Now with Brendan Kane

Join Ajit Nawalkha and Brendan Kane as they talk about how to make yourself visible to your audience in order to deliver your message. Brendan shares some steps to help you write in a way that will actually catch other people’s attention which, in a world with social media, advertisements, and content everywhere, is a very hard task. Brendan also explains the concept and application of what he calls a “hook point." “At the highest level, a hook point means grabbing attention.” – Brendan Kane Brendan explains that, nowadays, everyone in every place is craving attention. On the other hand, everyone in every place has something to offer and wants to stand out. Business Coaches, Fitness Coaches, Mindset & Lifestyle Coaches, all of them need their messages delivered, but with this huge sea of competition, you have to learn to rise above it. “If you open up Instagram right now, you’ll probably see LeBron James, Kevin Hart, The Rock, or Netflix and then your post comes up.” – Brendan Kane   About Brendan Kane Brendan Kane is a best-selling author (One Million Followers & Hook Point: How to Stand Out in a 3-Second World) and social media expert who started his career in the filming industry. Having realized the great amount of competition that existed amongst all producers and filmmakers, Brendan managed to stand out and create his own hook point: bring value to all these professionals.   Key Timestamps [4:50] – Brendan shares his background. [8:58] – The proper concept of a “Hook Point”. [13:16] – The reason why people are failing to grab attention. [18:31] – Tips to share a more compelling story. [22:42] – Insights of the 5 Step Process to create a hook point. [27:31] – Mistakes when trying to stand out. [31:17] – “Earn the right to market something”   Subscribe to this podcast to automatically get new episodes in your favorite podcast app.  Connect with us! IG: @brendankane IG: @officiallyajit IG: @evercoach.mindvalley FB: Evercoach by Mindvalley Website: www.evercoach.com

Om Podcasten

The Master Coaching Podcast is your go-to resource for growth, learning, strategies, and coaching methodologies as a Life Coach, Business Coach, or Health Coach. I am your host, Ajit Nawalkha. I have over a decade of experience in coaching and have built multiple 7 & 8-figure companies, and I am so grateful to have received over 2,600 student case studies. In this revamped series, I interview coaches, teachers, experts, and best-selling authors on their best ideas so we can grow our mindset, become better humans, and help other humans by sharing those ideas with others. Every Tuesday, I release a new episode with an expert or coach on a specific topic. Every Thursday, I take everything I learned from that conversation and do my best to give you 2 to 3 coaching strategies you can use immediately for yourself, your coaching practice, and your clients. Your support means the world to me. Click the follow button and leave a review to help us spread the word about The Master Coaching Podcast. New episodes every Tuesday and Thursday.