Jo Norris on Stuff’s bold new approach to paywalls for news

Yesterday Stuff finally announced paywalls for three of its powerhouse regional mastheads, while keeping the big Stuff platform free to all. It’s a bold experiment in making regional news the centre of a paid proposition, and runs contra local and international trends. Stuff chief content officer Jo Norris joins The Fold to explain the thinking to Duncan Greive. Learn more about your ad choices. Visit megaphone.fm/adchoices

Om Podcasten

Conversations about the intersections of media, culture and technology in New Zealand, hosted by Duncan Greive, founder of The Spinoff. We'd love it if you're able to take a few minutes to fill out this short survey about The Fold so we can learn more about our listening community and what you'd like to hear on this series. Please click here to fill out the survey.