Technology has value only if it meets the dreams, needs, desires of the users. When it makes people's lives better, easier, more focused, faster, safer, or just plain funnier. Technology without value might pass for art, but in the end, it's just junk. Understanding users is central to the success of a product, service, or technology. In this episode of the human-technology podcast, I present three methods that set the right course at the beginning of a project.