Let's Chat: How to Speak to Your Ideal Client on Social Media
In our last podcast episode, we discussed how to create social media content for your ideal client.. including tips for identifying who you’re speaking to and how to make your content feel tailor-made for THEM.So today, I’m sharing a coaching session I had with members of Social Curator workshopping this very topic with them!In this episode, you’ll hear me answer the following questions:I know my following likes stuff about ME but do I just talk about me and sprinkle work in?My clients range from 20s-50s, entrepreneurs to stay at home moms to lawyers and more. How do I speak to all of them?I know who my ideal client is, but when it comes to social media I do not know how to reach her or talk to her. Any tips?I’m struggling with knowing what my ideal customer's buying strategy is. What makes them go from a warm lead to on fire and purchasing our box/products?I sometimes have difficulty speaking to the pain point of my ideal client because I'm afraid for it to come off as criticizing their parenting when parenting a child with autism is challenging enough.Did you hear a question you have too? Click play!In my upcoming class How to Plan, Create and Execute a MONTH of Social Media Posts in ONE DAY, I’d love to teach you how to work smarter, not harder, when creating content for your ideal client. If you are ready to market your business on social media and not spend *hours* per week writing captions and choosing the perfect photos, join me for the live class for FREE at https://www.jasminestar.com/30days. I can’t wait to see you there!