What 2,000 Local Businesses Told Us About Their 2024 Ad Budgets

Forget the forecasts from media analysts and numbers-crunchers. Gordon & Corey head to the front lines to ask the people who matter: thousands of advertisers who just decided what they'd spend and where they'd spend it in 2024. In this episode, the hosts offer highlights from a new survey of more than 2,000 local advertisers and ad agencies. Topics cover usage of generative A.I., the most effective forms of media, what's likely to increase next year, and what prompts advertisers to actually buy something new.

Om Podcasten

Hear two of the nation's brightest and sought-after advertising analysts -- Corey Elliott and Gordon Borrell -- identify the latest trends and make their predictions. This fast-paced podcast runs about 20 minutes and focuses on trends in local media, advertising, and marketing. The show typically touches on three or four topics, occasionally features a guest, and is always seasoned with critical analysis and wit.