S02 E05: Rodney Williams, President & CEO of Belvedere Vodka

Belvedere Vodka President & CEO Rodney Williams talks with The Luxury Item's Scott Kerr about how the pandemic has impacted Belvedere's business, emerging drinking culture trends, shifting customer attitudes & behaviors, and the recent launch of Belvedere's "Made With Nature" sustainability platform. Williams also discusses the home mixologist movement, how the Belvedere positions itself in a crowded vodka market, its collaboration with Janelle Monáe, and the company's commitment to diversity and inclusion. Plus: Mr. Williams settles the score on which country really invented vodka. Featuring: Rodney Williams, President & CEO of Belvedere Vodka Host: Scott Kerr (@scott_kerr), founder & president of Silvertone Consulting About Silvertone Consulting: Silvertone Consulting is a brand strategy firm that helps companies build go-to brands in changing times. Follow Us: Twitter @theluxuryitem Email: scott@silvertoneconsulting.com Newsletter: brilliantcut.substack.com

Om Podcasten

The Luxury Item is the leading podcast on the business of luxury. Join brand and luxury expert Scott Kerr for insightful discussions with CEOs and other leaders of the world's most influential luxury brands. The show shines a spotlight on the most powerful trends and financial forces impacting the global luxury market, the evolving demands of consumers and the outlook for the sector. You'll get valuable insights and takeaways that will inspire you to rethink your strategies and unlock new growth opportunities. Want to get in touch? Email us, scott@silvertoneconsulting.com