047 | Nailing the Right Distribution Model; One Size Doesn’t fit All: How Different Models Suit Different Brand Life-Stages | Part 2/2 with Jack Orr-Ewing, CEO of Duppy Share Rum (London, UK)

In Episode 047 I continued the conversation with Jack Orr-Ewing from Ep. 046. He is the CEO of the Westbourne Drinks Company - The Duppy Share. He brings an incredible experience of the various stages of brand development from the start to reaching scale in a market. We dived into efficient marketing spend and how to align the route to market to each brand stage. I hope you will enjoy our chat. Time Stamps 00:00 Introduction 00:14 Shifting Into Management 6:52 Dangers of Overeating as a Brand 9:48 Systematizing Selling To 100's of Bars 25:21 Adapting To Local Ecosystems 29:01 Best Brand Awareness Tools 33:15 The Fools Gold of Big Brand Events 38:23 Sponsoring Events: Invisible Downsides & How To Capitalize 43:38 Ending Segment About The Host: Chris Maffeo About The Guest: Jack Orr-Ewing

Om Podcasten

The show, which has been listened to in 100+ countries, covers the drinks and hospitality industries. With a no-nonsense approach, it focuses on how beverage brands are built from the ground up. Each episode brings insights on building a brand bottom up, from glass back to distilleries and breweries to grow from bottle to case to pallet. Host Chris Maffeo brings his 20 years of industry experience, building premium drinks brands across 30+ markets, from beer to whisky. He interviews drink founders, managers, bartenders, and distributors. Brands are built bottom-up. https://maffeodrinks.com