Nerd Alert: How Personality Predicts Ad Response

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob explore how personality traits influence consumer responses to personalized ads, revealing key insights for marketers crafting targeted campaigns.Topics covered:   [01:00] "Personality and Psychological Predictors of Instagram Personalized Ad Avoidance" [02:20] The Big Five personality traits [04:35] Self-efficacy's impact on ad perception [05:10] How personality shapes ad avoidance [06:05] Openness and extraversion in ad reception [07:40] Comparing TV ads to personalized digital ads To learn more, visit marketingarchitects.com/podcast  Resources: Amarnath, D. D., & Jaidev, U. P. (2023). Personality and Psychological Predictors of Instagram Personalized Ad Avoidance. *International Journal of E-Business Research, 19*(1). https://doi.org/10.4018/IJEBR.323197   Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Om Podcasten

Introducing a research-first podcast that builds revenue, not condos.Answer questions on the biggest marketing trends and news with discussions based in marketing, psychology and economics research. Along the way, learn about marketing accountability, category leadership, brand-building and much more.Featuring a team of experienced marketers whose blueprints for success are marketing strategies actually proven to work.