How important is attention measurement to TikTok? With head of client measurement Steve Lockwood

TikTok’s head of client measurement for Europe, Israel and global gaming, Steve Lockwood, joins Jack Benjamin to discuss the issue with last-click attribution and TikTok’s ongoing research into attention measurement.

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The Media Leader is the leading source of analysis, data, opinion and trends in commercial media and advertising.Hosted by senior reporter Jack Benjamin, we speak to senior industry leaders and rising stars about the key challenges media faces as part of our mission to stand up for courage, inclusion and excellence in media.Find out more at uk.themedialeader.com and subscribe to our daily newsletter.