The 'Duracell bunny' of advertising? Why ITV thinks peak time has 'hidden value'

Omar Oakes is joined by ITV's Neil Charles, and ViewersLogic CEO Ronny Golan to discuss the 'hidden value' in peak time TV.

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The Media Leader is the leading source of analysis, data, opinion and trends in commercial media and advertising.Hosted by senior reporter Jack Benjamin, we speak to senior industry leaders and rising stars about the key challenges media faces as part of our mission to stand up for courage, inclusion and excellence in media.Find out more at uk.themedialeader.com and subscribe to our daily newsletter.