"Combating COVID with Virtual Wizardry" with Mike Stotz

Kurt talks with Mike Stotz, Senior Marketing Manager at Capsa Healthcare. Mike talks about overcoming the hurdles of COVID marketing with cancelling trade shows, keeping up with current trends with younger people through Facebook and LinkedIn banner ads and how to always make your boss look good.

Om Podcasten

Welcome to The Medical Marketing Executive Podcast, where we discuss current industry trends, challenges and opportunities with executives, practitioners and influencers to uncover what’s working now. Brought to you by MedMessagersYou’ll notice something different about this podcast right away: rather than big name gurus, or high-flying consultants, we focus on interviewing actual executives — marketing managers, directors, VPs and CMOs. Many folks who have never been on a podcast or active in the press.Why? Because they’re quietly on the cutting edge, applying new tactics, solving new problems and defining strategy.The problem is, most of the information they have is never recorded. We aim to change that.