"Creating Trusting Relationships" with Lance Whitaker

Kurt talks with Lance Whitaker, Territory Manager at Graymont Medical. Lance talks about the value of creating a trusting relationship with Physicians. He explains his day-to-day work of marketing medical devices and driving growth in innovative technologies while fulfilling the correct usage every day.

Om Podcasten

Welcome to The Medical Marketing Executive Podcast, where we discuss current industry trends, challenges and opportunities with executives, practitioners and influencers to uncover what’s working now. Brought to you by MedMessagersYou’ll notice something different about this podcast right away: rather than big name gurus, or high-flying consultants, we focus on interviewing actual executives — marketing managers, directors, VPs and CMOs. Many folks who have never been on a podcast or active in the press.Why? Because they’re quietly on the cutting edge, applying new tactics, solving new problems and defining strategy.The problem is, most of the information they have is never recorded. We aim to change that.