"The Power of Storytelling" with Seung Park

Kurt talks with Seung Park, Head of Digital Analytics and Marketing Innovation at Merck. Seung talks about her transition from retail to pharmaceutical and how she uses the power of storytelling to create educational strategies. She also talks about the results of COVID and how it has changed the direction of communicating efficiently and effectively.

Om Podcasten

Welcome to The Medical Marketing Executive Podcast, where we discuss current industry trends, challenges and opportunities with executives, practitioners and influencers to uncover what’s working now. Brought to you by MedMessagersYou’ll notice something different about this podcast right away: rather than big name gurus, or high-flying consultants, we focus on interviewing actual executives — marketing managers, directors, VPs and CMOs. Many folks who have never been on a podcast or active in the press.Why? Because they’re quietly on the cutting edge, applying new tactics, solving new problems and defining strategy.The problem is, most of the information they have is never recorded. We aim to change that.