E37 | Tristan White on Why Culture is Everything

Today’s guest is Tristan White, CEO of The Physio Co. For 10 years, The Physio Co has ranked as one of Australia's 50 Best Places to Work. Key takeaways: Why he set his 10-year goal to have treated 2 million seniors What new goal they’ve just set for the next 10 years The challenges he faced early on hiring people The importance of finding the sweet spot between being a friend and a boss The different types of culture businesses can have What he wishes he knew earlier on in his career

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Do you want to dive deep into the minds of those who dare? With an insatiable appetite for knowledge and a disdain for mediocrity, ‘Curious Leadership with Dominic Monkhouse’, is your fortnightly look into the mindsets of some of the world’s most trailblazing leaders. From seasoned strategists and investors to pioneering entrepreneurs and experts, I’ll explore their personal journeys, unorthodox decisions, and the lessons they've learned while shaping the future. About Dominic - Dominic Monkhouse is the founder of Monkhouse & Company. He scaled two UK tech firms from zero to £30 million in five years, coached 10 founders to successful exits, and published two books to keep others from making the same mistakes. He works with the 1% of founders committed to scaling—building elite teams, navigating the messy middle, and growing without drowning in chaos or losing control. His mission is to see 200 founder-led firms scale from 50 to 250+ employees, creating 300,000 jobs and £52 billion in revenue and reshaping the UK’s business landscape.