#30 Stop Flushing Your Marketing Budget into Your Website and Build a System That Grows Your Business with Steve Brown

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BIGGEST TAKEAWAYS FROM THIS EPISODE

1 – Why today´s marketing is anti-human and how to stop designing for robots and start designing for humans.

2 – Learn the rules and the power of story and messaging to communicate clearly with today's technology.

3 – How our world changed but our brain remains the same and how Joseph Campbell's Hero's Journey can help you understand your customers better.

BOOKS MENTIONED IN THIS EPISODE!

The Golden Toilet – Stop Flushing Your Marketing Budget into Your Website and Build a System That Grows Your Business by Steve Brown: https://amzn.to/39YCY4U

The War of Art – Break Through the Blocks and Win Your Inner Creative Battles by Steven Pressfield: https://amzn.to/38XjoGc

Building a Story Brand – Clarify Your Message So Customers Will Listen by Donald Miller: https://amzn.to/2umwjlV

The Tipping Point – How Little Things Can Make a Big Difference by Malcolm Gladwell: https://amzn.to/2T8qaSH

How to Fail at Almost Everything and Still Win Big - Kind of The Story of My Life by Scott Adams: https://amzn.to/2T7QrAP

The Obstacle is the Way – The Ancient Art of Turning Adversity to Advantage by Ryan Holiday: https://amzn.to/2v9CZnY

TODAY´S GUEST

My guest today is Steve Brown, the founder of ROI online – an online marketing agency. In today´s episode, besides Steve´s entrepreneurial journey, we talk about the biggest challenges that entrepreneurs face today when it comes to modern marketing and what to do about it. We tap into topics such as stop seeing a website and start seeing a business process, why today´s marketing is anti-human so stop designing for robots and start designing for humans, learn the rules and the power of story and messaging to communicate clearly with today's technology, how our world changed but our brain remains the same and how Joseph Campbell's Hero's Journey can help you understand your customers better.

Steve Brown has a passion for inspiring and empowering the entrepreneurs who power the American economy. He is the founder of ROI Online, a HubSpot platinum agency partner and the first StoryBrand certified agency. Steve and his team at ROI Online have worked with hundreds of clients, from solo entrepreneurs to Inc. 5000 fastest growing companies, to grow their business by implementing a holistic business growth system.

Steve truly believes entrepreneurs and business leaders are the invisible heroes of our day. They not only risk everything in the hope to build a successful business, they also provide jobs to many people who want to better their lives too. But our heroes face incredible challenges especially when considering how to approach modern marketing. His book - The Golden Toilet: Stop Flushing Your Marketing Budget into Your Website and Build a System that Grows Your Business - helps them reframe their mindset and gives them a framework to approach this common challenge with confidence.

As an entrepreneur himself, Steve knows what business leaders face today as they fight to grow their businesses, and now, he wants to share what he’s learned to help these hard-working heroes conquer the struggles that are holding them back.

CONNECT WITH STEVE

Website: http://roionline.com/

Check out Steve´s Book – The Golden Toilet: https://thegoldentoilet.com/

The Golden Toilet FREE Resources: http://bit.ly/2VhpbT8

Download the ROI QuickStart Guide for FREE: http://bit.ly/2SSSiKX

Connect with Steve on LinkedIn: http://bit.ly/3bXFaM5

SHOW NOTES

[7:00] Steve shares his entrepreneurial journey.

[10:58] Steve shares his insights on fear and how it holds entrepreneurs back from stepping into their greatness.

[13:02] Steve talks about his current company, ROI online, and current business activities.

[17:19] Steve talks about the modern marketing challenges entrepreneurs face today.

[21:54] Steve shares the biggest takeaways from his book – The Golden Toilet.

[25:54] Steve shares his insights on why today´s marketing is anti-human and how to stop designing for robots and start designing for humans.

[34:42] Steve talks about the brainstem – what he calls the bodyguard – and how our world changed but our brain remains the same.

[38:02] Steve explains what we can learn from Joseph Campbell's Hero's Journey and how it can help you understand your customers better.

[43:10] Steve shares the details on how the listeners can get access to the kindle version of his book for FREE!

[45:21] Steve recommends a couple of awesome books that transformed his mindset and changed his life for the better.

[47:52] Steve shares where people can find him online.

[48:50] Steve reveals his future business vision.

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