Why You Need to Consider Your Global Growth Strategy Right Now
When starting a company, global expansion may not be at the top of your priority list—but it should be. On this episode, NetSuite's Group Vice President of Product Management, Head of International, Craig Sullivan explains why it's imperative that business leaders address their international scalability right now (3:48). Listen as he dives into some of the biggest barriers to global growth (9:10), and—using real-life examples from companies like GoPro and Groupon—how businesses can overcome them by implementing vital processes early on (7:27 / 14:47). He also addresses the Oracle acquisition and how it's allowed NetSuite to continue helping businesses scale in 199 countries and counting (21:35). For more about NetSuite’s global initiative, head here: http://www.netsuite.com/.