My 2021 Instagram Forecast for Online Business Owners

It's here! The episode you've been waiting for! Today I'm so excited to share my 2021 Instagram Forecast with you. If you've been wondering where to take your marketing on Instagram in the new year, then this episode is meant for you!Since 2015, I've worked with thousands of business owners and entrepreneurs, helping them develop their own custom Instagram marketing strategies, and I've learned SO. FREAKING. MUCH. along the way. This past year was no exception.We all saw how much the world -- including marketing and online business -- changed in 2020. And Instagram went through an evolution of its own over the past 12 months. That means the strategies we always trusted for marketing on my favorite platform are different now -- and that's exactly what today's episode is all about.During this episode of The Online Business Show (and it's a supersized one, y'all...so buckle up!), I'm sharing all of the changes on Instagram in 2020 -- from new features to user habits. And then, I'm breaking down the 11 (YES - ELEVEN!) Instagram marketing trends for online business in 2021. We're talking about the demographic changes on Instagram (and how it truly is a millennial's playground), what type of content you must create next year to stay relevant on the platform, how TikTok has changed the game for IG FOREVER, what I predict to happen with Reels and other updates and changes to video on Instagram, the key metrics you need to pay attention to as you plan and create content (and how they're TOTALLY different than before), and how you can continue (or start) using Instagram to generate leads, inquiries, and sales for your online business.Oh yeah! Almost forgot...I'm also sharing a brand new free resource we just launched called The NEW Instagram Roadmap -- tune in to the episode to learn how to get your copy. After listening, send me a DM on Instagram and let me know what you think. I can't wait to hear from you!--------------------------MORE EPISODE RESOURCES:Check out the full Show Notes including episode highlights, key takeaways, quotable moments, exclusive resources, and more: tylerjmccall.com/obs/episode-35

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Growing a business online isn't as easy as the “gurus” and “experts” make it look on social media feeds. Whether you are brand new to business ownership, scaling past 7 figures, or anywhere in between, you know firsthand it is NOT easy to build balance in your life while on the journey of entrepreneurship. Beyond the strategies, tactics, frameworks & mindset training we offer on the show, we created The Online Business Owner Podcast to show you the “behind the scenes” and the core principles of people who have achieved success and who are in the trenches making it work today. Head over to OnlineBusinessOwner.com to get our free newsletter, show notes, and more.