Over the last 30 years the agency business has seen some intense consolidation with holding company models. As our industry is coping with a second crisis a mere decade after the last one, do independent shops stand a chance or are they facing increasingly difficult odds to survive? Both Rachel and Shann started in independent agencies, and Rachel is even now launching her own, so clearly they both have hopes the independent spirit will prevail. But is it still the opportunity it once represented?
From big marketing questions to everyday agency life realities, The Overthinkers is a weekly, 20 min conversation between two marketing strategists: Rachel Mercer (@rachelmercer - CXO Proto) and Shann Biglione (@LeShann - Head of Strategy Publicis Media). It is for those who like to (over)think about our industry, with delightful guests occasionally joining Rachel and Shann for extended discussions. Available on Apple Podcasts, Spotify and Soundcloud.
Views represented and reflected are individually held and are not representative of Rachel and Shann's (lovely) employers.