Community Marketing has long been pegged to represent the future of how marketing would operate, promising brands the ability to get their fans and followers do the bidding. But in the past decade, we've seen both an evolution and a recognition of what community marketing can (or cannot) deliver for brands. To discuss its future, we're joined by Christina Garnett, one of the more insightful voices of the social media industry.
From big marketing questions to everyday agency life realities, The Overthinkers is a weekly, 20 min conversation between two marketing strategists: Rachel Mercer (@rachelmercer - CXO Proto) and Shann Biglione (@LeShann - Head of Strategy Publicis Media). It is for those who like to (over)think about our industry, with delightful guests occasionally joining Rachel and Shann for extended discussions. Available on Apple Podcasts, Spotify and Soundcloud.
Views represented and reflected are individually held and are not representative of Rachel and Shann's (lovely) employers.