041: The Effects of Scarcity on Limited Edition Products
What To Look For In This Episode: What does limited edition mean? Can add scarcity in your messaging benefit consumers? How to know your product AND your audience. Journal Article: Scarcity Message Effects on Consumption Behavior: Limited Edition Product Considerations. https://www.researchgate.net/profile/Yong-Jae-Ko/publication/281672199_Scarcity_Message_Effects_on_Consumption_Behavior_Limited_Edition_Product_Considerations/links/5a81a4fcaca272721402f889/Scarcity-Message-Effects-on-Consumption-Behavior-Limited-Edition-Product-Considerations.pdf Jang, W. E., Ko, Y. J., Morris, J. D., & Chang, Y. (2015). Scarcity Message Effects on Consumption Behavior: Limited Edition Product Considerations. Psychology and Marketing, 32(10), 989-1001. https://doi.org/10.1002/mar.20836 Resources: Let’s have a conversation on trauma-informed marketing (July 21 and 22) – geoffkullman.com/tim How To Write Your Own 6-Figure Sales Page – 6figuresalespage.com Brand Voice Template – brandvoicetemplate.com Got a question you want answered on the podcast? Awesome! Go to geoffkullman.com/questions Connect with Geoff: Instagram: instagram.com/geoffkullman Twitter: twitter.com/geoffkullman Inquiries: geoffkullman.com Subscribe To The Podcast Here: Do you have friends, colleagues, or clients who would find The Psychology of Copywriting podcast valuable? Spread the word!