Segmented Sales Mastery: Pricing and Packaging for Customer Success with Jens Massaert

Who are you selling to? What are your customer segments? Joining the podcast to fly through a masterclass in pricing and packaging is freelance sales expert Jens Massaert. Since growing through positions at Teamleader and Nodalview, Jens now operates as a fractional VP of Sales - bringing his unique knowledge on everything SaaS pricing. He shares the importance of segmenting your market, nailing the unique CAC and LTV data for each segment and how it can maximise the efficiency of your sales reps. Join us to break your product into trigger, filler and killer - so that you can provide customers with a solution, without the faff!

Om Podcasten

B2B SaaS sales are changing in real-time, and conventional wisdom is becoming quickly obsolete. On the SaaS sales performance podcast, we’ll provide you with the practical tools you need to take advantage of this rapidly changing environment. We read the latest research so you don’t have to. Our masterclasses are distilled down into indispensable practical advice, and we speak to the experts on the front-lines. This is the podcast for anybody wanting to be on the cutting edge of SaaS sales.