The One Where We Discuss Ecommerce SEO With Laura Brady

This week we speak to Laura Brady, SEO Manager at NOVOS, about all things e-commerce SEO.Where to find Laura:LinkedIn: https://www.linkedin.com/in/laura-b-578299129/Twitter: https://twitter.com/lauraabrady8---Episode SponsorMassive shout out to NOVOS for sponsoring the full second season of WTSPodcast.NOVOS, the eCommerce SEO agency, has won multiple awards for their SEO campaigns including Best Global SEO Agency of The Year 2 years running. Trusted by over 150 global eCommerce brands including the likes of Bloom & Wild, Patch and Thread, NOVOS provides tech eCommerce SEO expertise with a creative edge. They have been named as one of 2021's best workplaces in the UK and with a diverse, gender-balanced team are a culture-first agency. The great news is that you can join them! They're hiring senior digital PR and SEO strategists.Where to find Novos:Website - https://thisisnovos.com/LinkedIn - https://www.linkedin.com/company/thisisnovosTwitter - https://twitter.com/thisisnovosInstagram - https://www.instagram.com/thisisnovos/---Episode Transcript:Areej: Hey everyone! Welcome to a new episode of the Women in Tech SEO episode. I’m Areej and I’m the founder of Women in Tech SEO.  Today's episode is all about e-commerce SEO strategy and joining me is the brilliant Laura Brady, SEO Manager at NOVOS. Hey, Laura!Laura: Hi. How are you?Areej: Yeah, I'm good. Thanks. We were just saying that I'm really excited about this episode because I've recently started an in-house ecommerce role. So I think I'm going to learn tons from it. Laura: Yeah, no, it's really good to talk about it. I previously didn't work in e-commerce either, so they need to have a really just certain last year and a half doing it. So I know how you're feeling.Areej: Awesome. Well, can you tell everyone a little bit about you and how you got started in the world of SEO?Laura: Yeah. Sure. So I'm Laura, I work for NOVOS as an SEO manager focusing on e-commerce strategy. I've been at NOVOS since I joined mid pandemic. So when it just kicked off, so in April 2020, and before that, I worked at Screaming Frog for just under three years. And that was where I kicked off my SEO career. Quite lucky to start there.Areej: Does NOVOS mainly focus on, is it all e-commerce clients that they work with?Laura: I'd say like 98% of replies that e-commerce might have the odd one that, that isn't specifically e-commerce but like, yeah, I would say the vast majority is e-commerce.Areej: I think it's really nice to be able to specialize and have a niche. When I was on the agency side, we kind of worked across so many different things and I can imagine there's definitely a lot of benefits that comes from focusing on that one industry.Laura: Definitely it's very fast-paced as well. So you kind of have to hit the ground running as well.Areej: Awesome. Well, you know, we're part of women in tech SEO and something that I always love to ask all women who, whether they come on the podcast or have one of our workshops or interviews, is just get a bit of an understanding about, you know, what, what empowers you and what keeps you motivated and inspired within the industry?Laura: I think it's just that there are so many different things. I can't really give you one, one example, but I think I've been really lucky to work in two really good workplaces. I've learnt so much from everyone, we get to work with so many different team members.We're not really siloed into one team or anything. So that's been awesome. And like,...

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The Women in Tech SEO Podcast (WTSPodcast) is THE podcast for all things SEO. Each week we invite brilliant women in the industry to join us and delve into specific topics so that we can learn from their stories, knowledge, and experience. WTSPodcast is part of Women in Tech SEO - a support network aimed for women in the Technical SEO field, to discuss, share and learn from one another. The aim is to empower each other in a positive, inspiring, and beneficial way, and to help build our network and accelerate our careers. Your hosts are Isaline Muelhauser (International SEO Consultant) and Areej AbuAli (Founder of Women in Tech SEO & SEO Consultant). Website: https://www.womenintechseo.com/podcast/