The One Where We Discuss Learning SEO With Aleyda Solis

In this week's episode, Aleyda Solis, international SEO consultant, speaker and author, discusses all things learning SEO. We also find out what inspires Aleyda and what empowers her to be the brilliant women she is today.Where to find AleydaWebsite: https://www.aleydasolis.com/en/Twitter: https://twitter.com/aleydaLearningSEO: https://learningseo.io/---Episode Transcript:Sarah: Hello and a very warm welcome to the women in tech SEO podcast, where your hosts myself, Sarah McDowell podcaster and SEO content executive at Holland and Barrett and the absolutely wonderful SEO consultant and founder of Women in Tech SEO, Areej AbuAli.This week, we have an awesome speaker lined up and that is Aleyda Solis, who is an international SEO consultant, speaker and author. So it's a good afternoon for the both of you. How are we doing?Areej: Yeah, good thanks! Great to be here with both you Sarah and AleydaAleyda: Hello. Hello. So nice to be able to be with you today, too.Areej: Aleyda, we are so excited to have you. I think you get invited to every single Women in Tech SEO project and initiative. Aleyda: No, thank you for having me as well. I'm more than happy. I'm so excited that you have started the podcast. And I think it will be refreshing and necessary also to follow up and see  how many women are today in the industry. How many of all of us are contributing in different ways. And I think it should be refreshing because still today I see from time to time those questions over Twitter: “Oh, who are the women to follow?” So it will be so much easier to just point out to the group that since it is closed, sometimes it's a little bit harder. But with the podcast, like, yeah, take a look at all of the conversations. So many different women, so yes, so, so exciting. Areej: A hundred percent completely agree. And yeah, can't wait to have a lot of awesome guests with us every week. So Aleyda,  I'm pretty sure, most of the industry knows you and knows how awesome you are, but I'd love to share your story a little bit about how you got into SEO.Aleyda: Yes. So I got into SEO in 2007 after I was given the chance to start working at an aligned marketing agency that was already doing SEO among yeah. PPC, social media, et cetera. And I was lucky that I didn't know about SEO at that point, but I started little by little by, by handling. Our website, like I was pretty much managing the websites of, of the agency monetizing and doing affiliates.Do you want a little bit of content marketing, social media, SEO. And, and then I focus. After a while, more and more and more into SEO, only up to a point that when the SEO specialist of the company left, they offered me the opportunity to focus completely on SEO. So that is why, how pretty much it was like, very like serendipity, like, right.And I'm, I'm still, I'm still very, very thankful for that opportunity, because I, I think that that has been like my best decision. Ever to to, to focus on becoming an SEO. Right. So, yes, it was like, it was a very very good, good luck from, from my side too. And, and I really enjoy SEO because it allowed me to do, let's say, like to blend the activities that I was doing, I, before becoming an SEI was What designer slash front, front end web developer.So I continue going through the HTML of the websites, how to, well, well structure make websites, crawlable, good navigation, et cetera. Right. And then although they had it allow me to also do this extra of, of a little bit of more marketing side of, of activities, right? Like, yeah. The optimization. Of the content to connect with the audience search behavior, how to improve conversion.So I, I think it was the blend that...

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The Women in Tech SEO Podcast (WTSPodcast) is THE podcast for all things SEO. Each week we invite brilliant women in the industry to join us and delve into specific topics so that we can learn from their stories, knowledge, and experience. WTSPodcast is part of Women in Tech SEO - a support network aimed for women in the Technical SEO field, to discuss, share and learn from one another. The aim is to empower each other in a positive, inspiring, and beneficial way, and to help build our network and accelerate our careers. Your hosts are Isaline Muelhauser (International SEO Consultant) and Areej AbuAli (Founder of Women in Tech SEO & SEO Consultant). Website: https://www.womenintechseo.com/podcast/