#536 Advertising, Automation & Smart Shopping: Interview with Kirk Williams

On this week's episode of the Internet Marketing Podcast, Andy is joined by Kirk Williams, owner at Zato Marketing to talk about attribution, why the marketing funnel isn't dead and why smart shopping should include more data.  On the show you'll learn:  - The current state of advertising automation  - Some of the limitations with automation and attribution - Why digital advertising isn't the dot com bubble - Why the marketing funnel isn't dead  - Why smart shopping is a black hole when it comes to data and reporting - Why Kirk believes smart shopping should include more data for it's users  Plus, Kirk provides his top tip for the audience.  If you'd like to connect with Kirk, you can find him on Twitter here and on LinkedIn here.   

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Om Podcasten

Listen to one of the world's most popular marketing podcasts, brought to you by brightonSEO every Tuesday. The Internet Marketing Podcast has been hosted for over 17 years, has been downloaded over 2 million times and now boasts more than 700 episodes. Featuring advice from some of the most respected marketers in the world, including Seth Godin, Tim Ferriss, Avinash Kaushik, Neil Patel, Brian Dean, Rand Fishkin and Joe Pulizzi, this is your home for learning the strategies and tactics that will help you in every stage of your marketing journey. Hosted on Acast. See acast.com/privacy for more information.