AdWeek Europe: Tom Jenen at Brand Metrics talks about measuring the effectiveness of brand advertising

In this episode, which is a part of a series from AdWeek Europe 2022, Tom Jenen, Chief Revenue Officer, at Brand Metrics talks to Mike Nicholson of Six Sells about the age-old problem of measuring the effectiveness of brand advertising.  Listen to how Tom and the team at Brand Metrics tackle this challenge.

Om Podcasten

The Six Sells Podcast is a show about marketing, media, advertising and technology. Hosted by Mike Nicholson, founder of Six Sells, the show invites senior leaders to talk about a number of the topics and challenges that are top of mind at that time. Listen on Apple, Google, Spotify, Anchor and others. Questions or enquiries to mike@sixsells.co.uk