How to Make the Most of Speaking Opportunities Whilst Staying True to You with Kaye King - 200

In this show I’m celebrating 200 episodes by sharing a case study interview.  Speaking to an audience offers so many benefits, including building your brand and authority and helping you stand out from the crowd, whether that’s in a corporate environment or as a business owner. So, when Kaye King was offered the chance to do a 45 minute keynote talk to an audience of 80 of her dream customers, she recognised the big opportunity it offered to share her mission, make a difference and grow her business.  Kaye King works in the niche of marketing, a really competitive space, and she wanted to make sure that her talk not only engaged her audience, but showed how different her approach and message was from other marketing coaches. She also wanted to use the talk to make an offer to the audience but in a way that was true to her values and didn’t feel sleazy or uncomfortable for her or the audience. In this case study interview Kaye shares what she did to make sure she made the most of this speaking opportunity and what happened as a result.  Enjoy!   What you’ll discover: Kaye’s biggest challenges in putting the talk together including her fear of introducing an offer to her audience.  How Kaye was measuring success in advance of the speaking event.  How Kaye previously put her talks together. What Kaye did differently to make sure she maximized the opportunity the talk offered.  The importance of having a structure for your talk. The big message Kaye wanted to get across and how spending time to identify that helped her build her content. Why Kaye got external help for her messaging for the audience even though she is a marketing expert. The preparation timeline Kaye set out for the talk.  The ROI Kaye got on her investment including the specific results she got in terms of sales and feedback. Why most corporate presentations break the biggest rule of a great talk. And lots more!!   Leave a rating or review for The Speaking Club (Take a photo of your review and get a free e-copy of my book Cracking Speech Mate - How to Use Humor to Make You an Amazing Speaker!)   Resources: Nail Your Signature Talk Programme Take the Snackable Story Challenge The Speaking Club Facebook Group The Speaking Club ‘Live’ Membership Grab your copy of Straight to the Top - How to Create and Deliver a Killer Elevator Pitch Grab your copy of Cracking Speech Mate - How to Add Humour to Make You An Amazing Speaker https://www.saraharcher.co.uk https://www.storyledmarketing.com https://www.ratethispodcast.com/tsc https://www.hotflushrebels.com   Thanks for listening!   To share your thoughts:                                                       leave a comment below.     Share this show on Twitter, Facebook or LinkedIn. To help the show out:     Leave an honest review at https://www.ratethispodcast.com/tsc. Your ratings and reviews really help get the word out and I read each one.     Subscribe on iTunes. 

Om Podcasten

If you want to have a laugh whilst learning how to increase your confidence and public speaking skills, for personal or business growth, then you have come to the right place. Discover tips, tricks and strategies on how to speak and pitch using humour and performance. Find out how to better connect with people’s pain points in a way that they will want to talk about and share, and get the low down on powering up your mind set. Sarah Archer, is a stand-up comedian, playwright, speaker and business woman. She is also author of ‘Cracking Speech Mate! – How to use humour to make you an amazing speaker’, and ‘Straight to the Top – How to create and deliver a killer elevator pitch’. Communicating with authenticity and power, influencing through copy, spoken word and body language, managing negative thoughts and anxiety, building authority and trust, story-telling and comedy secrets...oh and we’ll also cover focus and time management ‘cause Sarah has a mind like a butterfly! Join her for fun and aha moments.