The Simple Truth About Successful Marketing with Kaye King - 195

Kaye King has had a long career in marketing, working for big brands like Kenco, Hilton and the Nationwide Building society. But when she left her corporate job to start up her own marketing consultancy, she found so many myths around marketing for small business owners. These myths were causing fear, confusion and overwhelm and ultimately stopping them from having successful businesses.  Today, Kaye is on a mission to debunk these myths that paralyse people from doing any marketing, or cause them to waste time, energy and money on marketing that isn’t right for them.  Using her experience, she’s able to strip everything right back to basics through practical, manageable, and stress-free mentoring.  Kaye is here to share her thoughts on how to promote your business in a way that feels right for you, and how she uses speaking to grow her business too. So if you feel afraid, frustrated or overwhelmed by this huge machine called marketing, or want some fresh ideas, then you’ll want to listen to this show.  Enjoy!   What you’ll learn: What Kaye learned after 30 years working for marketing agencies. The difference between marketing for global brands and small businesses. The distinction between marketing and sales. The myths that scupper people’s marketing and why they aren’t true.  The secret to successful marketing. The most important things you need to focus on first in your marketing.  The importance of stories in marketing. How Kaye uses speaking as a marketing tool.    All things Kaye: https://www.marketingmentorkaye.com www.linkedin.com/in/kaye-king-marketingmentor https://www.instagram.com/mentorkaye https://www.marketingmentorkaye.com/join-the-marketing-sanctuary-5 Books:  The Salt Path - Raynor Winn The One Thing -  Gary Keller Resources: https://www.facebook.com/groups/thespeakingclub/ https://www.saraharcher.co.uk/challenge  https://www.facebook.com/SarahArcherSpeak/ https://www.saraharcher.co.uk https://www.standoutpitch.com   Thanks for listening!   To share your thoughts:                                                       leave a comment below.     Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review at https://www.ratethispodcast.com/tsc Subscribe on iTunes.

Om Podcasten

If you want to have a laugh whilst learning how to increase your confidence and public speaking skills, for personal or business growth, then you have come to the right place. Discover tips, tricks and strategies on how to speak and pitch using humour and performance. Find out how to better connect with people’s pain points in a way that they will want to talk about and share, and get the low down on powering up your mind set. Sarah Archer, is a stand-up comedian, playwright, speaker and business woman. She is also author of ‘Cracking Speech Mate! – How to use humour to make you an amazing speaker’, and ‘Straight to the Top – How to create and deliver a killer elevator pitch’. Communicating with authenticity and power, influencing through copy, spoken word and body language, managing negative thoughts and anxiety, building authority and trust, story-telling and comedy secrets...oh and we’ll also cover focus and time management ‘cause Sarah has a mind like a butterfly! Join her for fun and aha moments.