#313: The Secret to Creating a Top 1% Podcast with James Burtt

90% of the podcasts never go beyond the 7th episode. The reason? Launching is easy – committing isn't. Meet James Burtt, founder of Phonic Media, a results-driven agency that's mastered the art of content marketing and brand building. Having launched 179 podcasts for top brands, businesses, and celebrities like BMW, Xbox, and Alex Murphy, his strategic approach has generated millions in revenue, proving that content is king. In this episode, James shares the cheat codes – why going niche-free works, ways to monetise your podcast, and how an internal podcast can transform company culture. He also dives into overcoming camera fear and reveals five power tips that can transform any podcast into a success.  No fluff, just real strategies that work. If you're serious about podcasting, tune in to learn from one of the best in the business and get ahead in the game! 0:03:52 – James' podcasting journey 0:06:40 – What separates the top 1% of podcasts from others 0:10:51 – Benefits of having a podcast 0:15:47 – The secret to niche-free podcast success 0:27:56 – Boosting company culture with an internal podcast 0:37:40 – Strategies to monetise your podcast 0:53:49 – Equipment for launching your podcast 0:58:48 – Conquering your fear of being on camera 1:00:51 – Five power tips for podcasting success Show Sponsors: IOPn: Shaping the future of the internet with revolutionary blockchain technology rooted in decentralised community ownershiphttps://iopn.io/ Socials: Spencer Lodgehttps://www.instagram.com/spencer.lodge/?hl=en https://www.tiktok.com/@spencer.lodge https://www.linkedin.com/in/spencerlodge/ https://www.youtube.com/c/SpencerLodgeTV https://www.facebook.com/spencerlodgeofficial/  James Burtt https://www.linkedin.com/in/jamesburtt/ https://www.instagram.com/jamesburttofficial/?hl=en https://www.facebook.com/people/James-Burtt/

Om Podcasten

Formerly the Unscripted Podcast with Spencer Lodge Join Spencer Lodge as he connects with the most fascinating personalities in Dubai. A city that rose from the desert sands to become one of the most ambitious, innovative and inspiring places on Earth. Behind its glittering skyline are people with stories just as extraordinary - pioneers, dreamers and doers who dared to turn bold visions into reality. Made in Dubai is where those stories are told. Hosted by Spencer Lodge, each episode is a front-row seat to conversations with the people shaping the UAE's future — from business leaders and record-breakers to cultural icons and creative disruptors. But this isn't just about their success. It's about the journey - the risks they took, the challenges they faced and the moments that defined them. It's about the unique magic of Dubai: a place where ambition meets opportunity, where cultures from around the world collide to create something truly special and where anything feels possible. Whether you're an entrepreneur searching for your next big move, someone curious about life in the UAE or simply in need of inspiration, Made in Dubai is your invitation to step inside this vibrant city and meet the people who make it remarkable. If it was made in Dubai, you'll hear it here.