#26 REPLAY: It’s Time to Step Up to the PESO Plate

Over the past few weeks, Gini has gone into detail about the PESO model, and how you can develop a killer communications strategy that will boost your authority, build brand awareness, and generate qualified leads. In this week's replay episode, we go back to the beginning and for a refresher course on one of her best developed secret weapons: the PESO model.

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We're your one-stop shop for modern communications. The lines between PR, marketing, search, advertising, social, and content continue to blur, making it difficult to decide what belongs where. Rather than decide, let’s come together and work as one to grow organizations. We can change the PR industry...together.