I speak to Prof Adam Nicholls in this week’s episode. Adam is a professor of sport psychology at the University of Hull. Adam has published more than 85 journal articles and written 3 books. And it's the recently released 3rd edition of his book Psychology in Sports Coaching Theory and Practice that we speak about. Drawing on the very latest research and theory, the book introduces the psychological tools and techniques that coaches can use to get the best performances out of their athletes.