In part 2, Susan discusses The intricacies of the design; Creating a unique way to adjust the sizes of the shoe for every woman’s foot; Reaching out to others and the importance of networking; The products - The Outside and the Professional; Writing the product narrative; Bringing it all together; And so much more.
The Story of a Brand Podcast is a show focused on e-commerce brands and the entrepreneurs, products, and customers that make up the brand. We believe that people want to buy from authentic Brands they love, admire, and to whom they feel community. Whether it’s how the brand obsesses over the customer experience or how they design or manufacturer their product or their stance on social issues. Our show attempts to illustrate the “Why” people connect to the Brands they love and perhaps just as important, how the Brand connects the customer to the world around them.